• Pop music

• Fashion

• Expensive things

• Consumerism

• Materialism

• Lots of cosmetic surgery

• Doing better than one's parents

• Trends

• Youth, from ages 15-28

• Sex & The City

• Modern

• Wearing fragrance

• Wearing makeup

• Competition

• One night stands

• Casual intimate relationships

• Sports cars

• Expensive watches

• Nightclubs

• Slight to severe disgust of low social status, income, success level- those who are no longer really competing

• Teenage rebellion, independence from Blue parents

• Independence

• High self-esteem

• Free of guilt

• Adaptive

• Trap music

• Drake

• 
  

Items from list above, categorised

Early Orange (Blue / Orange)

Mid Orange

Late Orange (Orange / Green)

• Tapping into the health / wellness market